Programs Used: Adobe Illustrator
My brother Adam who is a young director/video editor was wanting to give his online presence a boost. He didn’t have any real branding or setup for his film group, Something Easy Productions. I worked with him to create a new name (HyperTurtle.tv) and a new brand look to go along with it.
I started with the logo, seen above. I wanted something simple yet fun, which his videos tend to be. I went through a few different variations until the final logo was achieved. I created a 1080p title card for him to use before all his videos, which he animated to give it a bit more life (see below).
Along with the logo, I setup a seamless green title background he can use on all his sites (YouTube, Twitter, Facebook, Etc) along with multiple avatar sizes and logo variations. Last but not least was a t-shirt design mockup that he plans to have created as well. It’s now used on the animated opening title card.